Hotels all over the world have traditionally been operated under a number of models including a management contract - one of the all-time favorites of both the operators and owners - and a franchise agreement. The latter one is the focus of the present report, as it started attracting more attention in China and other markets recently.
Well-approved in North America and Europe, it seems the time has come for the hotel industry franchising to gain momentum in other regions as well! The purpose of this report is to understand the hotel franchise market environment in China by delving into the different market players, trend drivers, supply and demand influences, and legal environments.
We hope this report can benefit both franchisees and franchisors, help to close the gap of expectations and understandings of the business, and contribute towards a more transparent and healthier hotel franchise environment in China. Happy reading!